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By Online Desk Organisers of the annual Zimbabwe International Trade Fair (ZITF) say this year’s event will have some changes year, including higher parking charges and exclusive shuttle services, In a bid to foster sustainability and encourage healthier mobility options. These initiatives are aimed at discouraging delegates from using their cars within the exhibition premises and to promote walking. In an interview Industry and Commerce Permanent Secretary Dr. Thomas Wushe said the goal is to ease parking congestion and to significantly decrease the venue’s carbon emissions. “By urging participants to use shuttle services from surrounding hotels, we address parking strains and cut down on pollution. We are encouraging attendees to experience the exhibition on foot which will enhance their visit,” said Dr. Wushe. Meanwhile ZITF board chairperson Busisa Moyo highlighted the importance of this new development. “Zimbabwe’s vibrant innovation sector has blossomed thanks to our national initiatives, aligning with our aspirations toward equitable development and prosperity,” noted Moyo. Set to take place from Tuesday next week, at the ZITF Exhibition Centre in Bulawayo, the 64th ZITF edition will captivate attendees under the theme, “Innovation the Catalyst to Industrialisation and Trade.” Kenyan President Dr William Ruto will officially open the ZITF where over 570 exhibitors have signed up, with 65 participating for the first time, and occupying over 97 percent of the available exhibition space. The fair will feature international participants from 27 countries, including the United States, China, Germany, Belarus, Russia and the United Kingdom. In addition to the trade fair, Vice President Dr Constantino Chiwenga will host the opening of the ZITF Welcome Cocktail and the ZITF International Business Conference on April 24. The event series will also include the ZITF Charity Golf Challenge, the ZITF Diplomats Forum, and the Connect Africa Symposium, bringing a vibrant array of activities to Bulawayo.

By Lastword Musekiwa Zimbabwe is taking part in the first-ever Sustainability Week, at United Nations Headquarters in New York, USA, convened by the President of the General Assembly for its seventy-eighth session Dennis Francis. The Sustainability Week features a series of back-to-back events consisting of thematic debates aimed at ensuring high-level attendance and progress related to ‘Revitalization of the work of the General Assembly’ (Resolution 77/335), culminating into the Summit of the Future. The event presented a platform for Zimbabwe to share experiences with other member states and showcase its contribution towards the development of a resilient and sustainable tourism industry in the country. Speaking at the forum, Tourism and Hospitality Industry Minister Barbara Rwodzi reinforced the critical role of sustainable tourism in economic development and its contribution to the Sustainable Development Goals (SDGs). Minister Rwodzi upadated delegates on various initiatives by Zimbabwe to develop and promote sustainable tourism practices that benefit the economy. Meanwhile Minister Rwodzi has held sideline meetings with Indonesian Minister of Tourism and Creative Economy Sandiaga Salahuddin Uno. Zimbabwe and Indonesia share excellent relations and are keen to deepen cooperation in the tourism industry. During the meeting the Ministers underscored a need to accelerate joint efforts on cultural exchange programs, capacity building, and eco-tourism programs, among other collaborations. Minister Uno hailed the role played by Minister Rwodzi in shaping the Zimbabwe tourism industry. Minister Rwodzwi also met the Bahamas Deputy Prime Minister & Minister of Tourism Chester Cooper and exchanged views on various issues regarding bilateral relations and cooperation between the two countries. Zimbabwe is keen on collaborating with Bahamas on best practices for the tourism marketing segments and strategies as the Bahamas economy is driven by tourism industry contributing 65% to the Country’s GDP. The Bahamas is also keen on working with Zimbabwe on joint marketing, promotion campaigns, capacity building, among other initiatives. The two Minister agreed to draft a memorandum of understanding on cooperation which will be expeditiously enforced by the two parties in the shortest time.

By Online Desk Despite the headwinds confronting the media business due to digital migration, the latest Zamps survey results show that Zimpapers newspapers, radios and television channel are not only resilient but continue to be market leaders in Zimbabwe, Zimpapers chief executive officer Mr Pikirayi Deketeke has said. “We are very pleased that the majority of Zimbabweans still consider our content to be the most relevant across all media platforms. “Our major newspapers that include The Herald and The Sunday Mail are still the market leaders in the print media while the others such as the Chronicle, H.Metro, Sunday News, The Manica Post and others also command significant readership,” said Mr Deketeke. “Our radio stations and the television channel have also recorded tremendous growth in listenership and viewership with Star FM emerging as Zimbabwe’s top radio station in most cities. “It is pleasant by to note that Capitalk FM, which is based in Harare is the third most listened to radio in the capital city while Diamond FM in Mutare is a cut above all radio stations listened to in the eastern highlands. “Our television channel ZTN has shown tremendous growth from 0,6 percent listenership last year to 2 percent while its competition has drastically fallen in viewership. “This gives us confidence that our investment in both television and radio is now bearing tremendous fruit. “We will continue to invest in all our media products to make sure that our content is the most sought after by Zimbabwean readers, listeners and viewers as well as digital followers,” he said.

    By Lastword Musekiwa Tourism and Hospitality Industry Minister Barbara Rwodzi has hailed the strategic partnership between Rainbow Tourism Group (RTG) and a Switzerland-based international hospitality company, the Grand Metropolitan Hotels BV (GMH). The partnership include the formation of a Zimbabwean joint venture entity that will identify and pursue new hotel opportunities in Zimbabwe and the formation of a Sub-Saharan African joint venture entity that will focus on various hotel opportunities across Sub-Saharan Africa The partnership will also see the creation of a hospitality academy in partnership with a top Swiss Hospitality School which will be a hospitality training hub aimed at expanding the human capital base in the industry and internet market. In her congratulatory message following the launch of the partnership in Cape Town, South Africa on the sidelines of the World Travel Market Africa showcase, Minister Rwodzi said: “The partnership with the a well renowned International Brand, Grand Metropolitan Hotels for the School of Hospitality that will definitely change the landscape of tourism and hospitality industry in the country and the rest of Africa. It is a welcome initiative that will complement Education 5.0 to bridge our education qualifications and skills. “I’m proud to have witnessed the launch of this partnership that will enhance the growth and competitiveness of our industry in line with our government’s priorities and strategies for socio- economic development in the country,” she said. In a statement, RTG corporate affairs and quality manager, Pride Khumbula said the strategic move is aligned with Zimbabwe’s national mantra that the country is Open for Business in line with the engagement and re-engagement agenda. “It is important to highlight that the strategic partnership is growth-oriented and specifically for the creation of new value. “The formation of the Zimbabwe Hospitality Academy is a demonstration of Zimbabwe leading in developing solutions for human capital for Africa by Africans. “The Academy will also be in collaboration with one of the best hospitality schools in Europe. It also signifies the carrying to fruition of the philosophy by President Mnangagwa that Zimbabwe is open for business and the principle of engagement and re-engagement with the whole world,” she said. GMH is a Dutch registered private company with limited liability incorporated under Dutch law and headquartered in Roermond, the Netherlands. GMH has a rich history as an independent White Label Operator with a strong balance sheet, boasting assets exceeding 200 million EUR.