Zimbabwe launches Tourism Month celebrations
By Lastword Musekiwa Tourism and Hospitality Industry Minister Barbara Rwodzi has launched the Tourism Month celebrations in Harare today, marking the beginning of a month-long series of events leading up to the World Tourism Day main celebrations on September 27. This year’s theme is “Tourism and Peace,” and the ministry has organized a range of activities to promote the sector’s contribution to Zimbabwe’s economic development, job creation, and cultural exchange. Speaking at the launch Minister Barbara Rwodzi highlighted the significance of the tourism sector in Zimbabwe’s economy, citing a 27% increase in international arrivals and a 24% rise in tourism receipts in the first half of 2024. “The celebrations are coming on the background of renewed global tourism recovery with Zimbabwe also experiencing significant growth over the 2023/2024 period. “The first half of the year saw the country’s tourism sector demonstrating significant growth, with international arrivals increasing by 27% to 751,483, up from 592,567 in the same period in 2023. “Correspondingly, tourism receipts saw a 24% rise, reaching US$493 million compared to US$398 million in the first half of 2023. “The sector continues to be a vital contributor to Zimbabwe’s economy, accounting for approximately 5.7% of GDP and 3.5% of national employment, underscoring its pivotal role in driving economic development and job creation,” she said. Minister Rwodzi also highlited the importance of the Tourism Month stating that it seeks to raise awareness about the significance of tourism in Zimbabwe and promote the sector’s contribution to the country’s economic development, job creation, and cultural exchange. “Zimbabwe dubbed the Month of September as the Tourism Month to raise awareness on the importance of Tourism by organising a number of activities that build-up to the main World Tourism Day celebrations on 27 September. “The theme for this year’s World Tourism Day is “Tourism and Peace”. “The 1st of September marks the beginning of the 2024 World Tourism Month. Among the events for the month is the Sanganai/Hlanganani World Tourism Expo which will be held in Bulawayo during the period 11 to 13 September. “This event is bringing in both local and international communities to come and showcase their products. Side events will also be taking place during the period such as, MICE Master class, Tourism investment forum, Tourism scholastic, gastronomy hub, among others. “This will be followed by a Tourism Symposium to be held at Lupane State University on 19 September where papers will be presented on how Tourism contributes to national and global Peace. After the Symposium there will be a Sport tournament on the 21 September in Gokwe Kabuyani Constituency aimed at promoting Sports Tourism. “The Tourism Month will be concluded by the World Tourism Day Main Celebrations on the 27th of September 2024 at Gandavaroyi Gorge, in Gokwe Gumunyu Constituency, a hidden gem in Midlands Province,” she added. The Tourism Month celebrations are expected to attract local and international tourists, as well as stakeholders in the tourism industry, and provide a platform for networking, learning, and showcasing Zimbabwe’s tourism products and services. The main celebrations will be hosted in Midlands Province this year.