Zimpapers Group expands in relation to changing consumer trends

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By Staff Reporter

The country’s biggest integrated media house, Zimpapers Group which has been granted a television broadcasting license by the Broadcasting Authority of Zimbabwe (BAZ), says the permission to have a television station highlights the group’s desire to grow the business in relation to changing consumer trends.
In an interview with Star FM News, Zimpapers public relations and corporate affairs manager Ms Beatrice Tonhodzayi said the television idea was purely a business decision as an alternative revenue stream.
Ms Tonhodzayi added that the television will not only provide viewers with a wider choice, but also create employment for many media professionals.
The content distribution licence comes at a time when the Zimpapers Group had already set up a Zimpapers Television Network (ZTN) production house, headed by veteran journalist Nomsa Nkala and has been producing documentaries and corporate videos.

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